YANDEX GOES VIRAL: INSIDE THE TRENDS THAT TAKE OVER RUSSIA ROCK

From meme-worthy dance challenges to online shopping sprees fueled by viral recommendations, here Yandex has become the epicenter of what's trending in Russia. This massive tech conglomerate, with its network that rivals Google, acts as a window into the nation's collective taste. What catches fire on Yandex often spills over to real-world interact